Posted by 7 Jul
The basis of how to make money online with a website is to be efficient. You can easily make more money with your site or blog with less effort and a lot less time if you follow the basic principles of internet marketing.
Your objective with any website should to be to get to number 1 in Google's search engine results pages for your targeted keyword, and then do the same for the other big search engines: Yahoo and Bing.
Why do this? Well it's because the number one ranking in the SERPs gives your site the most visitor traffic by a significant amount. For better website online profits, more traffic always means more sales and conversions (unless of course your site really sucks!).
The first step in getting to this lofty position is selecting the right keywords to target. Initially, right means achievable!!! When starting out pick a keyword that you can rank for quite easily.
That is, it must be a keyword that your site can rank well for with the minimum amount of website promotion. You need to check the competition for that keyword and then do some analysis to see if you can overtake your competition's websites on page 1 in the search engine rankings.
When this ranking has been accomplished you can then target more difficult keywords to further increase your site's visitor traffic and profits.
The message here is that you should not try to go for keywords that are difficult to rank for.
If a keyword seems too difficult pick an easier one! Give yourself the chance of guaranteed success - this means less effort on your part in website promotion and a position 1 ranking in much less time!
This way you won't waste a load of time and effort trying to rank for a keyword that you may never rank for. Make your life easier - a lot easier!
One of the most important things you must do when promoting your site is to continuously monitor the ranking position of your website to see if your promotion efforts are having an effect. If you are being successful then you should see the position of your site rise in the rankings for your keyword.
To help you do this you need some rank tracking software and I can recommend Market Samurai's RANK TRACKER as the best package for doing this. With Market Samurai you can track all your sites and your videos and web 2.0 properties in the the major search engines like Google, Bing and Yahoo.
When you track the ranking of your site's keywords in the search engines with a rank tracker you will ensure that the efforts you make are more targeted at the keywords which produce the best results and that you will not waste time chasing keywords that actually require just to much effort to rank for.
Internet marketing is a numbers game and the return on investment for your time will determine if you make it or not. No point spending a whole week building and promoting a website that never makes any sales - it's just a total waste of your time!
Choose the right keywords and track how they rank - you know it makes sense.
Also, if you have some time, take a break and watch this video from the Market Samurai guys, as it helps focus what I have just been telling you:
Read more about the new Market Samurai here and:
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